B2B PRODUCT MARKETER
I turn complex
technology into
clear, credible go-
to-market stories.I turn complex technology into clear, credible go-to-market stories.
I've led GTM strategy and sales enablement for enterprise software across the US and UK, bringing clarity to these efforts through my background in technical and creative writing and brand strategy. I work closely with cross-functional teams to make sure complex products are understood by the people who buy and sell them.
My Work
GTM work, from strategy to execution
Enterprise Product Repositioning & GTM Execution
Financial control and visibility for complex media content spend
Repositioned Content Financials for finance and IT buyers, building awareness and strengthening retention across a broader SAP-aligned GTM motion. Supported enterprise deal conversations ranging $1M–$12M with a story that connected product capabilities to outcomes buyers could believe in.
Enterprise Product Positioning & Sales Enablement
Procurement governance in music and media without slowing teams
Transformed a customized Procure-to-Pay solution into market-ready positioning as the product moved toward standardization. Supported a $1.25M closed deal and gave Sales a repeatable narrative built to scale with the product.
Capabilities
What I bring to Product Marketing teams
Product positioning & messaging
Go-to-market strategy
Sales enablement
Customer & market research
Cross-functional collaboration
Technical storytelling
Testimonials
What working with me is like
I can always count on Marissa to do her job and do her job well. She is a constant star performer who makes a huge impact. Our department is fast-paced, and Marissa adapts quickly to changes in the plan and meets timelines.
Marissa's work was critical to the success of both our customers and our internal stakeholders. She made a monumental impact in a short time, learned our systems and workflows quickly and seamlessly, and was always ahead of her timeline goals.
Marissa is a consummate professional, always eager to help in a thoughtful, responsible, calm, and diligent manner. She takes great care in representing and communicating with invenioLSI and our employees, with the right message at the right time.
I could always rely on Marissa to execute flawlessly and elevate our marketing ideas with creativity and precision. She brings reliability, insight, and a collaborative spirit to every project.
Certifications
Evolving with industry trends
HubSpot Academy
Product Marketing Alliance
Ahrefs